Post by anamika371 on Jan 13, 2024 10:30:38 GMT
The contrast of the button looks good, so why didn’t this ad do well?parts of this banner (and for the record, I made this, so I’m allowed to talk trash about it). For one, there’s too much copy here. Between the headline, subheading, button, and the “Safe & Secure” text, there’s so much happening that you don’t even know where to look first. The call to action copy itself is too ambiguous (and probably wouldn’t fly with Google’s current policies). And the visual theme.
Which could be compelling, is too busy for such a small composition. Here’s how I would make this better Email Marketing List today: ad design revision So much nicer, right? A concise headline with better value prop clarity paired with a more direct call-to-action and a cleaned up design makes for a much better ad. . Context is key Have you ever taken a high-performing ad from one platform and moved it onto another, just to discover that same creative tanked on the other platform? Yeah, ditto. That is why it’s critical to consider the context in which your ad will be displayed when you think about.
The design. When I first started at WordStream and was just beginning to get a feel for our brand, I was tasked with making some new sidebar ads for our Google Ads Performance Grader. I felt good about how clean and modern my ad looked. I was certain it would perform well. In reality: Drake with display ads So what gives? What’s the magic ingredient at play here? I’ll give you a hint: It’s context! While that top ad might perform great on the Google Display Network (GDN), appearing on websites that have nary to do with WordStream, it did poorly on our own website because it felt too much like an ad.
Which could be compelling, is too busy for such a small composition. Here’s how I would make this better Email Marketing List today: ad design revision So much nicer, right? A concise headline with better value prop clarity paired with a more direct call-to-action and a cleaned up design makes for a much better ad. . Context is key Have you ever taken a high-performing ad from one platform and moved it onto another, just to discover that same creative tanked on the other platform? Yeah, ditto. That is why it’s critical to consider the context in which your ad will be displayed when you think about.
The design. When I first started at WordStream and was just beginning to get a feel for our brand, I was tasked with making some new sidebar ads for our Google Ads Performance Grader. I felt good about how clean and modern my ad looked. I was certain it would perform well. In reality: Drake with display ads So what gives? What’s the magic ingredient at play here? I’ll give you a hint: It’s context! While that top ad might perform great on the Google Display Network (GDN), appearing on websites that have nary to do with WordStream, it did poorly on our own website because it felt too much like an ad.